My Antonia Essays (774 words) - Antonii, My Ntonia, Antonia

My Antonia William Cather demonstrated a lot of data about the old wild west and the extension of the United States. In My Antonia, Jim Burden recounted to an account of his adolescence, the individuals throughout his life, and the battles he and his environmental factors looked during this time. At age ten, Jim Burden was sent by his family members to be brought by his grandparents up in the Nebraska grassland after his guardians passed on. At the point when he showed up at his new home, he was acquainted with a Bohemian family that just moved to America; the Shimerdas. Jim and Antonia, the Shimerda's little girl, immediately become companions. They ventured out a huge span to meet one another. As workers, the Shimerdas were not extremely affluent and getting on their feet was troublesome. They were cheated into purchasing their home for additional than it ought to have cost. The family made due with what they had, yet wound up requiring help from outside families. Mrs. Shimerda wound up getting numerous helpful apparatuses for their home from Mrs. Weight. The principal significant difficulty the Shimerdas confronted was the demise of Mr. Shimerda. He shot himself in the mouth and submitted self destruction. This hurt the family hugely. Antonia was given the obligations that her dad had and growing up for her changed in an issue of seconds. She was unable to join her individual colleagues in school since she had to watch out for the work around the house. She turned into the leader of the house. After time, the Shimerdas had another log home worked for them by the neighbors. The family kept on getting their important things from outside sources and began to construct another life. Afterward, the Burdens moved to a town called Black Hawk. They presently lived further away from the Shimerdas. Mrs. Weight gets Antonia an impermanent work helping their neighbors around the house. Antonia learned English much quicker and Jim met numerous new individuals. This is the place we meet Lena. Lena was a Norwegian young lady who later turns into a dressmaker, yet diverted men with her coquettish act and arranged never to wed. As Jim met new individuals and joined in the moves set up in the city, he saw the isolation and the speculations made about explicit individuals. He didn't care for it the slightest bit. The employed young ladies were the young ladies that worked for their huge families after they moved to America from remote nations. The young men didn't have the boldness to wed these young ladies. These young ladies were exploited also by their bosses and the men in the town. Ladies were not rewarded as equivalents. With age, Jim and Antonia turned out to be nearer and Jim starts to like Antonia more. Be that as it may, the sentiments were definitely not common. At that point, Jim and Antonia began to head out in their own direction. Jim began buckling down in his investigations at school and wound up going to Harvard to finish his pre-law examines. Much time has passed, and when Jim came back to Black Bird of prey, he discovered that Antonia had gotten pregnant and get back from Denver where the dad lives. At the point when she came back to the dad, she thought about him when he was sick and afterward he abandoned her leaving her broke and with nothing. Numerous things have changed through time as they have developed into grown-ups. Jim needed to see Antonia and made a decent attempt to discover her and discover what has occurred since he saw her last. At the point when they at long last rejoined, they perceived a bond they had that nothing could break. They had their youth that consistently brought them together. They went off on their different ways, yet at long last found one another what's more, they never dismissed what they had experienced together. They will continuously stay closest companions. I truly appreciated this book. It truly gave me a taste of what life in those days resembled. I enthusiastically suggest perusing My Antonia. This book shows numerous perspectives that makes living in this timeframe troublesome. So as to speak with different families or travel from one spot to another was extremely troublesome and tedious. The individuals would need to travel significant stretches in a wide range of cruel climate. Jim and his family regularly gone by horse in snowstorms to arrive at their goals. Additionally, at the start of the development, there were no streets. This made travel considerably more troublesome. Additionally, movement to America was happening quickly and numerous assorted individuals began to shape the new nation. There was a ton of isolation and neediness. The settlers were most certainly not

World's Fair Assignment Example | Topics and Well Written Essays - 500 words

World's Fair - Assignment Example These thoughts showed as wanting to which the creator alludes to as usable future. In writers see, the subject of the reasonable was another idea; he encourages the peruser to accept that what was being offered to the watchers was simply dream. Dream was introduced to the watchers to permit them to envision and acknowledge it as the real world. When acknowledged as the real world, dream will in general stir the longing to look for what is being advertised. Dream was introduced in different structures; at certain spots it appeared as answers for their issues while at different spots the intention was to feature their social possibilities. Alluding to the cutting edge workmanship, the creator declares that there are two fundamental mental procedures that offer ascent to the different types of craftsmanship whether theoretical or other. Geology which follows rationale as its focal subject and fits in with the normal understandings of people. Geomancy then again is the result of introduction to internal encounters while following a discretionarily allowed number of factors. This suspicion might be valid for certain sorts of expressions, yet may not be appropriate to all fine arts. In creators see, geometry is engaging since it just must be inside sensible; while geomancy is enticing as it draws in the job of watcher alongside the craftsman to bring out something positive - plainly outperforming the cutoff points set by rationale. While discussing the overall accomplishment of geometry and geomancy the creator is of the view that geometry has in impact undeniably more noticeable than geomancy. The explanation behind this is the way that cutting edge shoppers have lost their capacity to value the delicate parts of workmanship which feature things like feeling, feeling, instinct and manticism. Since geometry portrays the inventiveness in quantifiable and consistent way and occupants of the advanced world are tuned to follow and see such introductions †geometry is progressively effective in workmanship

Blog Archive Beyond the MBA Classroom Kellogg Students KWEST

Blog Archive Beyond the MBA Classroom Kellogg Students KWEST When you select an MBA program, you are not just choosing your learning environment, but are also committing to becoming part of a community. Each Thursday, we offer a window into life “beyond the MBA classroom” at a top business school. Each year, incoming Kellogg School of Management students gather for the four-day Kellogg Worldwide Experiences and Service Trips (KWEST)  experience, during which they engage in volunteerism and tourist activities alongside the veritable strangers that will soon become their friends. KWEST experiences occur throughout the United States and internationally; the 2010 trips were to such locations as the Cayman Islands, Greece, Egypt, South Africa and Turkey. In 2011, the KWEST locations included Ecuador, Italy, Spain, Greece and France, and in 2012, students on KWEST adventures traveled to 19 different countries, such as Canada, Belize, Nicaragua, Croatia, Costa Rica, Portugal and Thailand. Some students even participate in a mystery trip: they do not learn their destination until they check in at the airport! During KWEST, students are not expected to discuss their work experience or academic/professional plans. Instead, students get to know each other on a more personal and intellect ual level, returning to campus well acquainted and even bonded. For in-depth descriptions of social and community activities at Kellogg and 15 other top MBA programs, check out the  mbaMission Insider’s Guides. Share ThisTweet Beyond the MBA Classroom Northwestern University (Kellogg)

Dr. Faustus Essay Satirizing Renaissance Humanism

Satirizing Renaissance Humanism In Dr. Faustus In Dr. Faustus, Christopher Marlowe has vividly drawn up the character of an intelligent, learned man tragically seduced by the lure of power greater than he was mortally meant to have. The character of Dr. Faustus is, in conception, an ideal of humanism, but Marlowe has taken him and shown him to be damned nonetheless, thus satirizing the ideals of Renaissance Humanism. M. H. Abrams A Glossary of Literary Terms defines Renaissance Humanism, stating that some of the key concepts of the philosophy centered around the dignity and central position of human beings in the universe as reasoning creatures, as well as downplaying the animal passions of the individual. The†¦show more content†¦Faustus is rarely more humanist than when he describes what he will do with his hell-bought power. Marlowes attack on humanism is subtle. He demonstrates an admirable complexity of narration as he weaves these grand-seeming gestures of the power of the individual in with the essential damnation that walks hand-in-hand with man. There is little or nothing which Faustus does which is not unto itself humanistic. His downfall is woven into the fact that he is and will always be human- thus, flawed. Marlowe creates a character who is intelligent, broad-based in his education, logical, and poetic... and still damned. Despite his humanism, he is unequivocally corrupt, a quality which Renaissance Humanism as a philosophy tended to gloss over. When Faustus achieves his power, he time and again fails to take advantage of it for any but the silliest operations. From the viewing of the Seven Deadly Sins (V, 277-322) to enchanting an offensive knight with horns (X, 52-80), the mans professed intentions of greatness are shown for the hopeless dreams they really are- they contain neither truth nor purpose, in the end, despite what Sydney stated. Marlowe points out again and again in conversation with the wise (if evil) demons

The Crisis Of The Global Economy Essay - 2016 Words

The Banking crisis began in 2007 and despite the efforts of the central banks and regulators to restore calm, it continued and gathered intensity for a further year. By the end of 2008 and early 2009 the financial system and the global economy appeared to be locked in a descending spiral and the prevention of a prolonged downturn became the primary focus on government policy. This was a global crisis with many countries suffering a drop in GDP, negative growth, bankrupted businesses and banks and thus high unemployment rates. This crisis was a systematic failure in which many problems led to an eventual meltdown of the global economy. But how did the UK manage this crisis and what policies are we using in the current macroeconomic environment where there is so much uncertainty surrounding the UK EU referendum and the current election of President Donald Trump. As the financial crisis intensified the government sought to use a mix of monetary and fiscal policies in order to keep inflation around 2% and maintain positive economic growth. Monetary policy aims to control the money supply through the central bank interest rate. Fiscal policy is the way in which a government adjusts its spending levels and tax rates to change the level of output in an economy. Both policies effects can be shown using a IS-LM diagram. Figure 1 IS-LM Model The IS/LM model, shows the relationship between interest rates and real output in the money market and goods services market. WhenShow MoreRelatedGlobal Economy : Global Economic Crisis1249 Words   |  5 PagesGlobal Economic Crisis Introduction Trade among countries has been an important accelerator of economic growth. It has created employment opportunities for many people in the world. However, due to this trade-like financial openness the economy is exposed to external shocks. 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In the meantime, the credit crisis broke out due to the fact that the large number of using credit card is beyond the self-repayable ability, thereby formingRead MoreThe Big Picture By Award Winning Authors That Offer Great Insight Into Th e Reason Behind The Global Economy Crisis1402 Words   |  6 PagesThe Big Picture is a book by award-winning authors that offer great insight into the reason behind the global economy crisis. The book offers insight into the ways in which one can navigate their way into being successful economists where competition is stiff and the uncertainty of what the market could be tomorrow are a serious challenge. The authors give a clear pathway on how consumers, businessmen, federal reserves and the governments should take account of what is happening about them in orderRead MoreEurozone1735 Words   |  7 PagesOn November 1, 1993 the fate of our economy was decided. After one half of a century of waiting, the Eurozone came to a solemn existence. The once great powers of the world, the European nations, had completed a risky, and perhaps foolish, task. The world’s first regional economic system was successfully created. Now, almost two decades later, the world’s economies are on the verge of collapse, and it seems that no economy, other than the Eurozone, is at fault, due to its recent and quite careless

How and Why Is a Social Group Represented in a Particular...

Which social groups are marginalized, excluded or silenced in the text? Outline: * Show how Marjane Satrapi grew up under oppression during the Islamic Revolution in Iran. * Give and explain evidence of how the author presents that different social groups were marginalized/silenced. * Show how Marji and her parents shared the same beliefs when making reference to the regime. The graphic novel Persepolis, by Marjane Satrapi, explores her childhood years in the middle of the Islamic Revolution. Situated in the commotion of the overthrowing of the Shahs regime, and the war with Iraq, the reader learns how secularists, nationalists and even Muslims marginalized, excluded and silenced the modernists in Iran during the†¦show more content†¦Throughout the novel, Satrapi explores the differences between public and private life. Marjane and her mother, for instance, always wore their veils out in public, just like every other woman, but at home refused to. Satrapi makes a point of focusing on the immediate removal every time they return, intensifying the feeling that they can be themselves when not limited by the conventions of the regime, and revealing the degree of this urge for realease. Another detail that supports the contrast is the prevalence of the color black when depicting the outside world, pitted against the predominant use of white within their home. This stylistic device effects a harsh, visual contrast when portraying their interaction with fundamentalists; on page 5, for example, the modernists shouting â€Å"freedom!† - are all clothed in white, whereas the fundamentalists are all dressed entirely in black. This creates an obvious tension that intensifies the social divide. Throughout Persepolis, clothes act as an important symbol by heightening the difference between the fundamentalist and modern/progressive men and women: â€Å"There were two kinds of women† (75) and â€Å"There were also two sorts of men.† (75) One was either with fundamentalists, or against them; there was no forgiveness fo r opponents, and a mid-ground did not exist - anyone who disobeyed the rules was persecuted, imprisoned or forced to leave the country. ThroughShow MoreRelatedHow and Why Is a Social Group Represented in a Particular Way? Persepolis1429 Words   |  6 PagesWhich social groups are marginalized, excluded or silenced in the text? Outline: * Show how Marjane Satrapi grew up under oppression during the Islamic Revolution in Iran. * Give and explain evidence of how the author presents that different social groups were marginalized/silenced. * Show how Marji and her parents shared the same beliefs when making reference to the regime.    The graphic novel Persepolis, by Marjane Satrapi, explores her childhood years in the middle of the Islamic RevolutionRead MoreVisual Rhetoric in Persepolis1006 Words   |  5 PagesSatrapi, Marjane. Persepolis. Pantheon. New York. 2003 Question: How and why is a social group represented in a particular way? The Display of Revolutionists in Marjane Satrapi’s Persepolis In Marjane Satrapi’s Persepolis there are several important social groups that all play a role towards creating the whole picture that describes little Marji’s everyday life in 1970s Iran. The nature of the revolution during that time created a huge divide between the different social groups. This was dominatedRead More Persepolis: Changing Western Perceptions of Muslim Women Essay1756 Words   |  8 PagesMarjane Satrapi’s graphic novel, Persepolis, makes important strides toward altering how Western audiences perceive Iranian women. Satrapi endeavors to display the intersection of the lives of some Westerners with her life as an Iranian, who spent some time in the West. Satrapi, dissatisfied with representations she saw of Iranian women in France, decided to challenge them. In her words, â€Å"From the time I came to France in 1994, I was always telling stories about life in Iran to my friends. We’d see

Strategic Planning and Operating Environment †MyAssignmenthelp.com

Question: Discuss about the Strategic Planning and Operating Environment. Answer: Introduction: Diary Product Producers is the new company in the dairy industry and it is improving its business gradually. The company is basically operating in the country Australia and the environmental factors of the Australian market affect the business operations of the company. it is important for the company to analyze the environmental factors effectively for the growth of the business. By the environmental analysis, Diary Product Producers will be able to understand the needs of the customers along with the existing competition in the market (Palmer, 2012). First analysis for the company is SWOT analysis that includes strength, weakness, opportunities and threats of the company in the business operations. SWOT analysis for the company Diary Product Producers is as follows: The company is helpful directly in improving the crop production level by providing cash income and drought power on daily basis. The company is providing employment to the population in rural areas especially women. By the production of dairy products, there is the regular income for the farmers. Core strength of the company is the continuous inspection, laboratory testing and monitoring along with the upgraded staff. The company is engaged continuously in house research and development. The company provides best quality of milk and dairy products to the customers that are the key strength of the company. Apart from the success, there are some weaknesses also in the company. Sometimes Diary Product Producers has to face the problem of the supply of raw material. Along with this, the feed availability for the cattle is not proper throughout the year. Further, there are no proper animal healthcare activities in the company. There is poor infrastructure in some areas to transport rurally-produced milk to the major processing centers. There is high demand of nutritious food in the society which is the big opportunity to expand its business. Government is also encouraging people to use dairy products in their daily lives. The increasing knowledge among the people about getting healthy food is also an opportunity for the company to grow in the market (Brodie, Brookes, Little, 2009). Natural climates such as drought, flood, and disease can affect to cattle and this can be a big threat for the company. Further, like all the industries, there is also strong competition in the dairy industry. Diary Product Producers is the new setup so it is going to be very difficult for the company to establish itself in the market. Further, seasonal fluctuations in milk products can also affect the business of company (Mullins, 2010). Porter five forces In the dairy industry, there are various restrictions and barriers imposed by the government to get entry in the industry. But for the company Diary Product Producers, the barriers to entry in the industry are relatively high. In the market, it is very difficult due to economies of scale in the manufacturing and distribution costs. For the mass production of the dairy products, there is the need of high capital so, for the small company it is going to be quite difficult at the national level. In the dairy industry, there are good substitutes available and many new products are developed by various companies. The availability of substitute products is increasing strong competition and pressure for the new companies in the industry. In the milk and dairy industry, the customers or end users always switch towards the low cost products so they give preference to the substitute products. So, the competitive pressure from the substitute products is stronger in the industry (Johnson, Whittington Scholes, 2011). In the dairy industry, the demands and requirements of the customers are growing continuously so, the competitive rivalry in the company weak in the industry. In the dairy industry, the buyer cost to the switching brands is relatively low. So, these affect the company strongly in the dairy industry. The switching cost of the buyers on the substitute products and brands is comparatively low so, the bargaining power of the buyers in the industry is high. Customers in the dairy industry are strongly affected by the disposable income and economy. When the disposable income of the customers declines, they start to purchase cheaper products. On the other hand, if the disposable income of the customers is increasing, they start buying more expensive products (Taylor et al, 2012). Along with this, customers in Australia are now becoming more concerned with the health issues due to the food consumption. The health awareness of the customers affects the companies and their sales. So they have to follow the rules and regulations imposed by government (Halbert Ingulli, 2011). Bargaining power of suppliers There are many suppliers of the milk product who are ready to supply the products in the market. So the bargaining power of suppliers is weak in this industry. In the dairy industry, the seller switching cost to the alternative suppliers is relatively low. So, the bargaining power of suppliers is weak in the industry and it directly affects the company. In the industry, the inputs of the suppliers are available easily so the suppliers bargaining power is relatively low in the industry (Cannon Homburg, 2008). Diary Product Producers is basically dealing with the three dairy products i.e. Full cream milk, Lite milk and Chocolate flavored milk. By analyzing the give financial, marketing and sales reports, it is analyzed that there are some gaps which are needed to be filled by the effective strategies. The gaps in the business are based on the sales, products and performance of the company. It is stated above that Diary Product Producers produces three main products i.e. full cream milk, Lite milk and Chocolate flavored milk. To get success in any business, it is important for the company to provide quality products and the success of any products depends upon the ratings given by the customers in the market. if any product is performing low, then there is the need of effective strategy to improve the performance. The product Chocolate flavored milk has got 50% rating from the family segment. On the other hand, full cream milk, Lite milk have 60% ratings. In case sales of the three products, it is analyzed that as compared to full cream milk, Lite milk, the sales of Chocolate flavored milk is quite. In the segment sales, families prefer full cream milk for the consumption. In this segment, sales of Chocolate flavored milk are very low. In the segment of wholesalers and distributors, there is no sale of Chocolate flavored milk. It means, this product of the company is not so much preferred by the customers. There is the need of improvement and strategy to analyze the actual problem with this product. By analyzing the business performance of the plant 1 in Diary Product Producers, it is observed that the company is operating basically in three products i.e. Full cream milk, Lite milk and Chocolate flavored milk. The gross profit of the company is $338,722.36 in which the product Lite Milk is performing well with the $1, 60,000. The product Chocolate flavored Milk has less profit as compared to other tow products. So, there is the need to improve its performance by adopting some strategy so that some innovations can be done (Srensen, 2012). Business objectives The objective of Diary Product Producers in the dairy industry is to carry out the business activities for the economic development of the company by producing dairy and milk products efficiently within the processed form in the market. The strategic objective can be achieved by the centralized marketing, centralized purchasing and pooling the milk effectively. The aim of the company is to provide quality milk, milk products to the customers at the affordable price (Rothaermel, 2013). In this strategy, Diary Product Producers should focus on the sakes of Chocolate flavored milk as it can be seen that customers do not prefer this product. So the proper support would be required tom improve the sale for particular product. Company should make aware the customers for that product whose sale is low as compared to other products. New suppliers and new places are needed to distribute Chocolate flavored milk to more customers. The positive sales can be achieved by developing new offers for the customers (Carpenter Fairhurst, 2009). In the business level strategy, Diary Product Producers should identify the strategic priorities for the business operations. Company should set qualitative and quantitative KPTs to measure the business. Company should analyze the business process to deal with various issues. For the business development, the company has to focus on the collaboration with various countries. The company will has to consider various issues such as local supply chain, country of operation, reviewing policy and programs and environmental rules and regulations (Ghobadian, 2008). In the functional level strategy of Diary Product Producers, the company should adopt proper marketing mix for the products which are to be offered to the customers. For the company Diary Product Producers, the long term marketing strategy can be implemented by the proper planning and effective marketing mix. Diary Product Producers is the brand offering milk, milk based products and food items in Australia. The products of the company are categorized in the different favor of milk i.e. Full cream milk, Lite milk and Chocolate flavored milk. These brands of the milk cover the product strategy in the marketing mix of the company. The company should bring more dairy products for the customers. The prices of the milk products are affordable so that anyone can afford easily. The company should use penetrative pricing strategy to attract the customers. Along with this, company should maintain the differential pricing strategy to deal with the competitors. The company has high price of Chocolate flavored milk as compared to other products and this product is not so much preferred by the customers. This can be due to high price of Chocolate flavored milk. So, company should drop down the price to improve the sales (Gebauer, 2008). In the dairy firm, distribution is the important part of the business so company should focus on the various regions of the country. To save the middle men costs, the main suppliers of the company should be farmers and cooperatives. The company should try that the customers can find the milk products very close to their homes to build customers loyalty and preferences. For the effective promotion, company should use TV commercials and radio advertisements. Company should also tie up with the cashless payment companies like Paytm and UPI to cover the entire marketing mix (Alvarez Casielles, 2008). The aim of then discussed strategy for the Diary Product Producers is increase the market share by providing best quality of milk products to its customers and to build the trust for long term. Core objective of the company by strategy implementation is to maximize the profit. The strategy for the company includes paying best prices to the farmers for their work rather than making profit. So, some strategies adopted by the company are focused approach, common branding, product differentiation, smart marketing and product development and assured quality. Action plan and recommendations For the success of Diary Product Producers, the action plan for next five years is described below. The objective of this action plan is to focus on the high returns, achieve goals, and set the timeframe for the business activities. To achieve greatest possibility of success and greatest return, this action plan should be very effective e for the Diary Product Producers (Wheelen Hunger, 2011). The action plan for the company Diary Product Producers are as follows: Category Activity Month Cattle nutrition and feed Identify various feed concentrate manufactures with which the company should improve the nutritional value and cost effectiveness. May- September 2018 Milk quality Engaging producers in the hygiene and milk preservation process to improve milk quality. Improving support services such as testing laboratory, and veterinary service provides. October- December 2018 January 2019 Finance and investment Encouraging proper financing to produce high quality products and improving milk production in terms of quantity and quality Supporting farmers to get crops and focusing on transportation and processing equipments February-May 2019 June December 2019 Association development Promoting the development of dairy production in the country by working with various collaborations (Munksgaard et al,2012) January- May 2020 Recommendations To get positive growth and success, there are some recommendations for Diary Product Producers which must be adopted by the company along with implementing the action plan in the business activities. Company should look outward by monitoring and evaluating the performance of the products at the local and global level. Company should actively innovate and invest in the technologies to deliver nutrition and improve long-term economic value. Company should cooperate transparently and actively in the supply chain to add value and build trust. Company should focus on building skills and talent to make a culture of continuous learning and improvements. Company should focus on the engaging the customers to communicate effectively, listen to them and to involve them in the business related activities especially on nutrition. Further, company should also focus on minimizing the negative environmental impact for the commercial success. At last, company should on improve animal welfare to improve the standard and welfare of the dairy cow. References Alvarez, B. A., Casielles, R. V. (2008), Consumer evaluations of sales promotion: The effect on brand choice: European Journal of Marketing, 39 (1), 54-70 Brodie, R. .J, Brookes R .W., Little, V., (2009),Towards a paradigm shift in marketing; an examination of current marketing practices: Journal of Marketing Management, 13(5), 383-406 Cannon, J. P. Homburg, C., (2008), Buyer-supplier relationships and customer firm costs: Journal of Marketing, 65(1), 2943 Carpenter, J. M., Fairhurst, A., (2009), Consumer shopping value, satisfaction and loyalty for retail apparel brands: Journal of Fashion Marketing and Management, 9 (3), 256-269 Gebauer, H., (2008), identifying service strategies in product manufacturing companies by exploring environmental strategy configurations: Industrial Marketing Management, 37(3), 278-291 Ghobadian, A., (2008), Formal strategic planning, operating environment, size, sector and performance: Journal of General Management, 34(2): 1-20 Halbert, T., Ingulli, E., (2011), Law and Ethics in the Business Environment, (7th), Cengage Learning Johnson, G., Whittington, R., Scholes, K. (2011), Exploring Strategy, (9th), Prentice Hall Mullins, J., (2010), Marketing Management. The McGraw-Hill Companies Munksgaard, K., Clarke, A., Storvang, P., Erichsen, P., (2012), Product development with multiple partners: Strategies and conflicts in networks: Industrial Marketing Management, 41(3), 438-44 Palmer, A., (2012), Introduction to Marketing: Theory and Practice, Page 501, (3rd), Oxford: Oxford University Press Rothaermel, F. T., (2013), Strategic Management: Concepts, McGraw-Hill Irwin Srensen, H.E., (2012), Business Development: a market-oriented perspective, John Wiley Sons Ltd. Taylor, W. C., Franzini, L., Olvera, N., Poston, W. S. C. Lin, G. (2012), Environmental audits of friendliness toward physical activity in three income levels: Journal of Urban Health. 89(2). Pp. 296-307 Wheelen, T. L., Hunger, J. D., (2011), Concepts in strategic management and business policy, IND: Pearson Education